I’ve heard people say that they never have anything to talk about with regards to marketing their websites or products. That it’s always the same thing day after day and there’s never anything to talk about and that they’re too busy to see beyond the day to day activities that keep them busy.
I would disagree with this. And here’s why.
Many years ago I was a river guide on the most popular stretch of river in the US – Brown’s Canyon on the Arkansas river in Buena Vista. I guided that river every day for almost 10 years. About year 4, I got bored with floating the same stretch of 8-12 miles every day (many times twice a day!). One day I decided that I was going to look for something new on the river every day to see what I could find. I quickly discovered that there was sooooo much more going on under my nose than I had EVER imagined! I saw ruins of old buildings, waterfalls, plants, birds, rock formations, rapids, etc. And in doing this, I was able to share much more of the natural history with my friends and passengers that I was able to get to know my passengers better and greatly enhance their trip in ways I had never imagined.
As a side result, I became a better boater too.
This is Social Media Marketing. Noticing new things every day and being able to talk about them in one social way or another. Whether you use a blog, Twitter, Facebook, LinkedIn or some other avenue of communication, you can be social. Find something you’re passionate about and share it – regularly.