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Arkansas River

How Social Media Marketing can be fresh every day

I’ve heard people say that they never have anything to talk about with regards to marketing their websites or products. That it’s always the same thing day after day and there’s never anything to talk about and that they’re too busy to see beyond the day to day activities that keep them busy.

I would disagree with this.  And here’s why.

rafting-on-the-Arkansas-river

Rafting on the Arkansas River in Colorado

Many years ago I was a river guide on the most popular stretch of river in the US – Brown’s Canyon on the Arkansas river in Buena Vista.  I guided that river every day for almost 10 years.  About year 4, I got bored with floating the same stretch of 8-12 miles every day (many times twice a day!).  One day I decided that I was going to look for something new on the river every day to see what I could find.  I quickly discovered that there was sooooo much more going on under my nose than I had EVER imagined!  I saw ruins of old buildings, waterfalls, plants, birds, rock formations, rapids, etc.  And in doing this, I was able to share much more of the natural history with my friends and passengers that I was able to get to know my passengers better and greatly enhance their trip in ways I had never imagined.

As a side result, I became a better boater too.

This is Social Media Marketing.  Noticing new things every day and being able to talk about them in one social way or another.  Whether you use a blog, Twitter, Facebook, LinkedIn or some other avenue of communication, you can be social.  Find something you’re passionate about and share it – regularly.

International Day of Climate Action

See how 350.org‘s the International Day of Climate Action went.

On 24 October, people in 181 countries came together for the most widespread day of environmental action in the planet’s history. At over 5200 events around the world, people gathered to call for strong action and bold leadership on the climate crisis.

Learn about what 350 stands for, see photos of this event from around the world.

Bunea Vista, CO - 350.org celebration. Courtesy of BVRoastery.com


350.org video showing the worldwide support of 350 day!

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